Roku is rolling out a new Backdrops app that will let viewers browse artwork and other ambient imagery when they need a break from streaming movies and TV shows.
Roku is the latest company to lean into the trend of throwing artwork onto your TV screen, offering viewers some serene relaxation time when they’re not actively watching something. Today the company announced a new feature / app called Backdrops, and it all sounds very familiar. Rolling out first to Roku-branded TVs and third-party Roku TV sets , Backdrops features “a catalog that includes famous classics, wide-ranging museum collections, abstract designs, and more.
Credit where it’s due, Samsung’s The Frame sparked this whole phenomenon, which has since been copied by Hisense, TCL, and other TV makers. Amazon has also brought an “Ambient Experience” to its Fire TV platform for a similar effect. At least Roku is recognizing it’s a little late to this game with the silly, over-the-top video up top that describes Backdrops as “revolutionary.
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