Roku's first self-made TVs hit Best Buy stores today
, in addition to working with partners like TCL and Hisense. Starting today, you can pick up one of those sets at Best Buy's stores and website. Roku is offering two series of TVs, both of which are powered by its streaming platform: Roku Select sets ranging from 24 to 75-inches, and Roku Plus televisions coming in at 55-, 65-, and 75-inches.
We're still waiting for a full pricing breakdown, but Roku says Select TVs will start at $149 , and the Plus models will start below $500. That's in-line with similar offerings from TCL and other partners. At CES, Roku's VP of retail strategy, Chris Larson, said the company is aiming to deliver features partners don't always include, like voice-enabled remotes, as well as automatic brightness adjustment .
Roku isn't saying much about its Select TVs, perhaps because there's not much to say. They'll include HD and 4K models , as well as its standard voice remote. Like most bargain TVs, they'll also rely on edge dimming backlights — so expect to see gray-like blacks and spotty lighting. The Roku Plus sets are far more advanced: They'll include QLED panels, local backlight dimming for better contrast, 4K Dolby Vision and Dolby Atmos-approved speakers.
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