Roku has established its position as a “strong gatekeeper” in streaming, poised to benefit from an influx in advertising, but it is also a small fish swimming in the vast ocean controll…
has established its position as a “strong gatekeeper” in streaming, poised to benefit from an influx in advertising, but it is also a small fish swimming in the vast ocean controlled by major tech firms., who initiated coverage of Roku with a “neutral” rating and a 12-month price target of $145 on its shares. He issued a 62-page report to clients on Monday identifying the “green lights and yellow flags” he sees around the company.
As it has grown to reach more than 40 million U.S. households, Roku’s importance in the entertainment ecosystem has only grown. It has had pay-TV-style carriage disputes with major programmers, indicating its willingness to assert its position. Last winter, it clashed with Fox Corp. on the eve of the Super Bowl before. This year, it has declined to accept terms from WarnerMedia or NBCUniversal to add their new streaming services, HBO Max or Peacock.
Since the company’s founding in 2002 by noted tech innovator and early Netflix engineer Anthony Wood, questions have hovered over Roku in terms of its strategic path. Specifically, many investors and industry observers have questioned whether it could survive as a small tree trying to grow in a forest of tech redwoods.
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