Roku And Google Set Multi-Year Extension, Ending YouTube Impasse
The two tech companies have waged a war of words throughout much of 2021, but reached an agreement ahead of Thursday’s expiration of the YouTube distribution agreement. Already, Roku had opted to take YouTube TV out of its channel store, meaning new customers were unable to sign up, though existing ones could still use the popular service.
“This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform.” Beginning in the spring, the parties began airing their issues publicly, though they can be traced back to 2019. Roku grew increasingly pointed in its criticisms,
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