'Longer term, we view Asia-Pacific as an attractive opportunity' beyond near-term growth in Latin America and Europe, says Guggenheim analyst Michael Morris.
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After all, with continued rollouts around the globe, Roku’s international active accounts base abroad is set to expand further. “At current, we estimate that Roku’s mix is 88 percent/12 percent domestic/international, with the bulk of international accounts in Canada , the U.K. and Mexico ,” the Guggenheim expert wrote. “We expect the account mix to index significantly higher within markets, particularly in Latin America and Europe, as Roku continues to actively scale those TV regions.
The Guggenheim expert’s 2026 projections call for Roku to have 68.2 percent of its active accounts in the U.S., with Mexico accounting for 5.8 percent, Germany reaching 4.8 percent, Brazil being at 4.1 percent, the U.K. at 3.4 percent and Canada at 3.0 percent.
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