Roksanda Ilincic has found a white knight in The Brand Group, which has purchased her namesake label. She will remain as creative director.
has found a white knight in The Brand Group, TBG, which has purchased the fashion label she founded in 2005. Ilincic will remain creative director.TBG describes itself as a global, consumer-driven brand development and operating business. It has offices in London and Hong Kong and says its aim is to grow “fashion and home brands on a global scale, with a proven track record of success across various disciplines.
Before partnering with TBG, Ilincic had filed a notice of intent to appoint an administrator, which is similar to Chapter 11 in the U.S. She said TBG’s “experience and intention to champion British creativity makes them natural partners, and will help Roksanda maintain its position as a British luxury brand, nurture its existing loyal customer base, and support growth via new audiences.”all shuttered their labels following the pandemic, which swung like a wrecking ball through fashion businesses here, forcing them to shut stores, repurpose stock and swallow canceled orders from wholesale clients.
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