The brand's strategy of playing to its French pharmacy heritage is resonating across key markets.
in October — to chief marketing officer Hillary Hutcheson. “We are around 100 million views on TikTok in the last six months, and it’s because Hillary knows what works but has a lot of fun trying new stuff. She created a big campaign with dermatologists and experts on skin,” he said.
The brand is also taking a fresh approach on antiaging, where Acosta is hoping to shift consumer perceptions. “If you look today, 90 percent of women are pessimistic about aging, and this spans for women above 25,” he said. “We believe in efficacy, and we’re going to be doubling down with expertise not only on dermatologists, but also with plastic surgeons.”
In that vein, Roc is introducing its first wrinkle patches, which will bow exclusively at Target in January at $17.99 for a package of six. The patches feature peptides and hyaluronic acid alongside its hero ingredient, retinol. They also were clinically tested, with 97 percent of participants reporting a reduction in lines and wrinkles. “People want clinical proof, and they want value,” Acosta said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
French woman who died in Syria camp could have been saved – lawyerThe French government took no action despite receiving several warnings about her deteriorating health in a Syrian detention camp for Daesh families, her lawyers say.
続きを読む »
Travellers 'devastated' over French restrictionsHolidaymakers and hoteliers share the impact of travel rules set to come into force on Saturday.
続きを読む »
Fan violence breaks up French Cup football matchFootball match interrupted by incidents in the stands at Charletty Stadium in Paris as fans begin to clash at the French Cup game between FC Paris and Olympic Lyon.
続きを読む »
Covid-19: Omicron spreading at lightning speed - French PMRestrictions are being tightened across Europe as countries battle a new wave of Covid-19 infections.
続きを読む »
New NFL protocols introduced to curb spread of COVID-19The National Football League (NFL) has agreed to introduce a new set of COVID-19 protocols including a more targeted testing plan for players amid the emergence of the Omicron variant, it said on Saturday.
続きを読む »