New VIP+ Analysis: After a powerhouse 2021, the game creation platform’s earnings show the inherent difficulty in maintaining such momentum.
from when earnings were reported, most likely due to the less-than-expected increase in quarterly DAUs.
With Q4 2021 only adding around 2 million more DAUs quarter over quarter vs. Q3’s 4 million, it’s possible Roblox is beginning to hit a plateau due to less active players among those under 13, who up until the last two quarters accounted for the majority of Roblox DAUs.Facebook parent MetaPer gaming analytics firm Newzoo, over a third of gamers immersed in the metaverse-adjacent worlds of Roblox, Minecraft and Fortnite fall into the 10-20 age demographic.
of the future when the core base of metaverse players is so young and can render a company as promising as Roblox susceptible to share plunges when the durability of that base is threatened – especially since the vulnerability of such players has resulted in heavy scrutiny of the company’s business model and ability to protect them from the dark elements of online communities.
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