Rivian to open first Chicago showroom in Gold Coast in September

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Rivian to open first Chicago showroom in Gold Coast in September
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Rivian to open first Chicago showroom in September, giving customers and the EV curious a chance to kick the tires

Nearly two years after launching production of its electric pickup trucks and SUVs in downstate Normal, Rivian is planning to open its first showroom in Chicago.

“The launch of Rivian Spaces is a key part of our next phase of growth, introducing retail sites as a primary experiential touchpoint and bringing the brand to life through an in-store experience,” Tony Caravano, senior director of customer engagement at Rivian, said in a news release.Chicago will be the fifth out of a planned 10 showrooms to open this year, according to Charlotte Catania, a Rivian spokesperson. The Gold Coast showroom will be open for “at least 18 months,” she said Wednesday.

While Rivian is opening its first Chicago showroom, it already has a service center at 2033 W. Walnut St. on the Near West Side. Illinois has two of 30 Rivian service centers nationwide, including one at the Normal factory.

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