Rihanna’s lingerie brand Savage X Fenty has made its brick-and-mortar debut in Las Vegas, and the move comes at a time when big-box retailers are shuttering stores while popular e-commerce brands plant roots in commercial spaces.
Rihanna’s lingerie brand Savage X Fenty has made its brick-and-mortar debut in Nevada at the Fashion Show Las Vegas mall.
Rihanna, 33, reportedly drove the creative direction for the Las Vegas store and worked alongside O’Neil Langan Architects, visual artist Jed Skrzypczak and creative firm PlayLab to bring the retail space to life. Moreover, the store has been built with tech innovations that fall in line with Savage X Fenty’s "everyBODY" brand ethos.
"We wanted to be able to connect with our customers in real life and give them something they have never seen before," Rihanna said, in a statement.