.Rihanna's FentyOfficial just proved how to do a collection drop amidst a pandemic and national uprising without seeming tone-deaf.
drop of 2020, which is only the first of a three-part series that will continue through mid-July. It’s not so much the actual content of the drop as the way that they dropped it—especially when so many brands and celebrities are making missteps.
Rihanna's posts on her personal Instagram have been exclusively sociopolitical since the killing of George Floyd on May 25. At one point, she did mention Fenty—but only when pledging “we ain’t buying shit!!! and we ain’t selling shit neither!!” on, which Fenty observed by closing globally. From the look of it, Rihanna knows there are currently bigger fish to fry.
Fenty’s official account managed to get #BlackOutTuesday right, too. “Fenty as a brand was created to elevate beauty, power, and freedom,” its first post began, announcing donations to Movement for Black Lives and Color of Change. “At this very moment racists are attempting to rip those values away from black people and we will not stand by and let that happen. We are too powerful, creative, and resilient.
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