.Rihanna’s FentyBeauty has launched its own TikTok house, and of course it’s 𝐹𝒜𝐵𝒰𝐿𝒪𝒰𝒮
have become increasingly popular within recent months, offering creators an opportunity to easily collaborate at any time of day or night. Among the most well-known is Hype House, a collective launched in December of last year by creators Thomas Petrou and Chase Hudson. The collective also includes viral TikTokers Charli and Dixie D'Amelio, Addison Rae, Avani Gregg, and several others.
Though the Fenty Beauty house is inherently different than Hype House in that it's a vehicle to promote the singer's beauty line, many elements are still the same. For example, the creators living there will be able to collaborate with each other to test out products, create epic makeup looks, and hopefully grow their individual followings as well. And much like Hype House, Fenty Beauty's digs include a bathroom large enough for a choreographed dance routine.
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