Revolutionising farming: Indonesia’s agritech start-ups seek to modernise production

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Revolutionising farming: Indonesia’s agritech start-ups seek to modernise production
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From advanced sensors and fans to online marketplaces to cut out the middleman, start-ups are helping farmers to earn more.

JAKARTA: Arief Witjaksono remembered feeling excited when a few friends asked him to join a chicken breeding business in 2018.

“The farms were just so inefficient,” Witjaksono told CNA, adding that from that point on, he decided to devote his efforts to modernise chicken farming in the country. “Before Pitik came along, we struggled to breed just a few hundred chickens, because we were doing everything manually using simple methods. But with the help of technology, it is easy for us to breed 35,000 or even 40,000 chickens,” said one Pitik user, Syuaeb, who like many Indonesians goes by one name.

These agritech start-ups are trying to address the issues of food security amid the backdrop of more extreme weather conditions due to climate change as well as low yield due to antiquated farming methods.Achieving food security has been the long-term goal of eFishery, one of Indonesia’s first agritech companies.

Dumping feed once a day in bulk can result in them going to waste, as the excess food pellets sink to the bottom. When not fed regularly, some types of fish may resort to cannibalism. The start-up makes money by renting out automatic feeding machines to fish farmers and by taking a cut for the transactions carried out on its platform.Another agritech start-up, Eratani is also offering a marketplace where rice farmers can buy agricultural products and sell their rice to mills and food manufacturers. Unlike eFishery however, Eratani is not offering any game-changing technical solution.

Since he began farming in 1994, Apik Supriyadi, 53 said he has been relying on loan sharks and middlemen to get the capital he needed. These loan sharks, he said, can demand farmers to provide hundreds of kilograms of rice for every one million rupiah of loans. Kevin Laksono, co-founder of Indonesian start-up Eratani, which aims to help Indonesian farmers have access to loans.

As a pioneer in the agritech sector, eFishery struggled to convince fish farmers to use their automatic feeding machines when they were launched nine years ago. Despite huge potential in the agritech sector, not many investors in Indonesia's crowded tech landscape were interested. “Smartphones have become a lot cheaper. Now everyone uses apps on their phones, especially the younger generation. These are the types of people we target in the beginning. They are more receptive. They are more willing to try new things,” he said.

One of the reasons why Indonesia is still playing catch up with modern farms abroad is that farmers still need to physically inspect the coops to see if any of the chickens are sick.Witjaksono said Pitik is using artificial intelligence to identify sick chickens through cameras and microphones, since chickens emit a kind of snoring sound when they are ill. The technology, he said, could be launched early next year.

Eratani co-founder Laksono said the company is currently developing its own rice variety which he said can produce a harvest of up to 10 tonnes per ha. The variety is currently still in its trial period.

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