Arthur Elgort's tribute to supermodels is a master class in iconic fashion photography.
would find more fame than the legendary fashion photographer himself. And yet, Elgort's style remains universally recognizable; the cheerful spontaneity he first brought to fashion photography—epitomized by snapshots of beaming, carefree models leaping through the air—still dominates ads and editorials alike.
It isn't hard to trace the roots of his signature approach: Elgort was studying painting at Hunter College in New York City when he began to long for a medium that was a bit more social—and a bit more lucrative, once he carved out a niche for himself photographing dancers instead. By swapping out ballerinas for supermodels, and photo studios for faraway, outdoor sets, he pioneered a new, hyper-dynamic form of fashion photography that, half a century later, is still alive and well today.
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