'Reviewing 2021's Google Shopping Holiday Retail Trends' by GrowByData christmasshopping googleshopping
Some experts suggested getting the holiday shopping done earlier than usual to avoid delays or missing out on products. 49% of people surveyed had planned to start shopping by November this year which is 7% more than in 2020.
Experts at GrowByData analyzed the ads data for the Christmas shopping season using Ad Intelligence to look at what the trends were for ads, advertised, sales/discounts, and local inventory ads.Looking at the graphs below, we see that retailers had been advertising for the holidays since early November and they were continuing to increase ads as we got closer to Super Saturday and Christmas day.. The use of these tags increased in early November peaking during Black Friday and Cyber Monday.
Looking at the products competition, the highest competition is for ads from the decision stage keywords. And with regards to discounts, we found keywords in the decision stage of the shopper’s journey had the most discounts as shown on the graph below.
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