Lewis Hamilton remains F1's most marketable driver, but Max Verstappen is closing in rapidly...
Lewis Hamilton, Max Verstappen, and Lando Norris are F1’s leading lights in terms of global sports figure’s marketability.
Released as a list annually, this year’s list features three Formula 1 drivers in the top 20 – and it’s no surprise that multiple World Champions Lewis Hamilton and Max Verstappen feature strongly.Hamilton is ranked as the world’s seventh-most marketable sportsperson, coming in behind skiing’s Mikaela Shiffrin, soccer’s Megan Rapinoe, basketball’s Giannis Antetokounmpo, soccer’s Alex Morgan, basketball’s Lebron James, and soccer’s Lionel Messi.
The only other F1 driver to feature in the top 50 is Lando Norris, with the McLaren star ranked the 25th most marketable sportsperson in the world.
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