Revealed: Embracer Group Paid $395 million for ‘Lord of the Rings’ Rights

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Revealed: Embracer Group Paid $395 million for ‘Lord of the Rings’ Rights
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Embracer Group, the Swedish gaming conglomerate that snapped up the rights to “Lord of the Rings” and “The Hobbit” in a surprise deal last summer, has finally revealed how m…

, has finally revealed how much it paid – and it seems like they got a bargain.

to make the TV series “The Rings of Power,” which they snapped up directly from the J.R.R. Tolkien estate . The need for the savings measures, unveiled by CEO and co-founder Lars Wingefors, was put down to a spate of recent acquisitions – in addition to Middle-Earth Enterprises, Embracer has also bought comics publisher Dark Horse, anime company Anime Limited, the rights to “Tomb Raider” and a number of video games studios over the past couple of years – coupled with the economic downturn and the last-minute collapse of a significant deal that had been months in the making.

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