The non-scripted business is gearing up for a return to full production, safely of course, over the next couple of months
. SVP, Alternative Series, Specials & Late-Night Programming Rob Mills says these shows are ready to go into production as soon as they can, safely.
Then there’s the issue of crews and freelancers. ITV America’s George says, “I think there’s going to be a huge run on personnel, which is going to be music to everyone’s ears who have not been working.” However, others worry that the rush might actually deflate wages with some people working for below their rate because they need the work after three months unemployed.
CAA Alternative Television Agent Matthew Horowitz told Deadline that the agency has continued to see considerable business being done from home. “The great challenge is how [our clients] can continue to produce shows at scale but make them nimble enough so they can still satisfy audiences in circumstances where remote production becomes necessary again,” he said.
Hayden Meyer, Partner, EVP, Head of Alternative and Factual Programming, APA, believes that buyers want to “swing for the fences” and “go big” for when the pandemic is over. “There’s a rabid hunger amongst the buyers to buy,” he told Deadline. “There’s been extra creativity during this time because resources were not being deployed in production. I think we’re going to see some really big ideas. 2021 is going to be a great year for the entertainment industry.
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