Ditching the mall has become a badge of honor as the COVID-19 crisis leaves retailers scrambling to promote safety at stores
Amid concerns of the spread of COVID-19, few shoppers are seen at the Galleria Dallas mall in Dallas, Monday, May 4, 2020.Executives at apparel and department stores have highlighted their off-mall locations in earnings calls over the last several weeks.
In earnings calls over the last several weeks, executives at apparel and department stores have said their off-mall locations are best-positioned for the future. "And we believe that this is really an advantage, especially in a kind of COVID or post-COVID environment where customers are not only looking for the convenience that [Khol's] always offers but also a really safe environment."outdoor activities pose a lower riskSome retailers seem to be reasoning that shoppers will be more confident going into stores that are located in strip malls or other places where they can wait in line outside before entering.
But, even before the pandemic brought health and safety concerns to the fore, foot traffic to malls and their anchor stores has been declining. Many chains have opted to shut down locations in underperforming malls, including JCPenney, which on Thursday releasedThese closures have ripple effects.
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