Restaurants adopt DIY mantra to survive coronavirus shutdown.
Teatotallar, which made a name for itself by hosting the largest weekly teen drag queen shows in the country, is known for its French macarons and fresh boba tea, a Taiwanese drink that comes with chewy tapioca balls, and became a must-stop for nearly every major 2020 candidate running for president.
Emmett Soldati, owner of Teatotaller cafe is pictured at his Somersworth, N.H. store before the coronavirus pandemic. Between livestreams, customers would ask for tips on how to replicate their favorite Teatoaller pastries at home. So Soldadi started selling DIY baking kits and offering livestreamed tutorials for beginner and intermediate bakers.Three thousand miles away, another boba tea business found success in a similar way. After being forced to close 10 locations of RareTea across the state of California, owner Tony Lei set out to teach his customers the trick to making fresh boba at home.
In Monterrey, California, the co-owners of Captain + Stoker, another niche cafe, are also hoping they can keep their relatively new business afloat by helping others learn to make their own specialty drinks. Outside Captain + Stoker in Monterey, Calif., the garage door has been modified to allow for socially distant outdoor to-go orders.The first two years were a challenge, and the couple had to learn about the café business on the fly.
And for customers craving a caffeine fix, the Captain + Stoker website offered them a chance to become at-home baristas. They began selling packets of nitro-sealed coffee in various flavors that are steeped in hot water for four to five minutes to replicate the specialty coffee on their menu. In addition, Captain + Stoker started offering a subscription service for customers who wanted their unique whole coffee beans delivered every two weeks.
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