Requiem for Google Reader, dead for a decade but not forgotten
, though to no avail. The web app, launched in 2005, was shut down on July 1, 2013, due to declining use, the company claimed.
"This is a very difficult thing for a company to do because they have users and people build on these products. They build systems out of them and people inside the company use the products. There are all kinds of reasons why once you put a product out there, you have a commitment to keep running it.
A decade ago, developer Marco Arment framed the decision as a consequence of the rise of Facebook, which sought to control content on its platform to monetize those viewing it, and of Google's effort to respond with a social network of its own called Google+.
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