TV watchers in most battlegrounds are getting bombarded with political ads. But one key group of candidates is missing from the airwaves in many states: Republican gubernatorial hopefuls.
Republicans in some of the most hotly contested gubernatorial battlegrounds are barely spending any money on television ads, if at all, according to a POLITICO review of spending in state races. And elsewhere, GOP candidates who are on the airwaves are nevertheless getting significantly outspent by Democratic opponents.
That doesn’t necessarily mean Republicans are entirely off the air. In Lake’s absence, the Republican Governors Association has spent heavily on the airwaves in Arizona, which is expected to be among the group’s biggest investments of the year. In Michigan, the Dixon campaign has some support from a super PAC backed by the powerful DeVos family.
Arizona Republican gubernatorial nominee Kari Lake takes part in a campaign rally on Oct. 9, 2022 in Mesa, Ariz. | Mario Tama/Getty Images Lake herself has downplayed the importance of ads as a cornerstone of a successful campaign. She toldthat she was not a “huge believer” in running TV ads, cutting them off at the end of a contentious primary in which her opponent was outspending her 17-to-1 — and then winning the nomination anyway.
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