US teens can't get enough of Apple, as a survey by Piper Sandler shows how the Cupertino company's ecosystem is tied to this generation.
interviewed 14,500 US teens. When talking about brand and preference rankings, there are interesting tidbits about what this generation likes. For example:
52% of US teens cite Amazon as their number 1 favorite e-comm site; Shein, Nike, Lululemon, and Pacsun follow; TikTok improved as the favorite social platform compared to last Spring, as Snap follows number 3, and Instagram number 3;Last but not least, the most interesting tidbit regarding US teens is that 87% of them own an iPhone; 88% expect an iPhone to be their next phone, and 31% own an Apple Watch.
More interestingly about the Apple Watch is that Apple has been pushing for these past couple of years a feature known as Family Setup, so a parent/guardian can set up a standalone Apple Watch account, instead of having to buy someone else an iPhone., the Apple Watch Ultra, and the second-generation Apple Watch SE, which could be perfect for teens. It offers a big screen and several features that are compared to the latest models, but at a cheaper offer.
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