Editors’ Note: As Deadline continues its Coping With COVID-19 Crisis series on the struggles of people in the entertainment industry impacted by the coronavirus-related shutdowns and layoffs,…
, focused on the incredibly complicated effort to get the industry back on its feet while ensuring the safety of everyone involved. We intend to examine numerous sides of the business; if you have suggestions about things to consider, please leave a comment.
, the film that launched last summer’s season and which went on to become the top-grossing film of all time with $2.79 billion. Out of the gate,charted unprecedented and mind-blowing domestic , international and global opening-weekend numbers, all on account of exhibition working on all cylinders around the globe with hourly showtimes. Beforewas the widest release ever for a major motion picture in the U.S.: 4,662 theaters.
The configuration being contemplated by AMC and other chains, sources said, begins with the chessboard seating chart, with customers only sitting in the black squares. So there’s nobody next to you, nobody in front of you, and the nearest person is off to an angle behind you and in front of you. That’ll keep you at a fairly safe distance, if someone coughs or sneezes.
Exhibitors are engaged right now in securing stimulus funds to cover overhead during the next two-and-half months of shutdown, but the business can’t begin to heal until theaters open and studios provide good movies to fill them.
Cinemark CEO Mark Zoradi told investors on a call last week that the chain “doesn’t anticipate” taking the temperature of moviegoers. While theaters want to show customers they’re entering a clean environment, there’s concern about walking the line between reassuring consumers and scaring them. At the end of the day, the entire goal is to ensure the most hands-off environment possible: those exhibitors we spoke with believe reserved online seating, especially using the staggered approach, is the best means to ensure social distancing, and it prevents crowding in auditoriums. That checkerboard plan of seating is a global means of thinking, from Beijing to London.
“It will be absorbed into the cost of doing business, it won’t be absorbed into ticket prices,” said Mundorff about new costs from COVID-19 cleaning. Roman says a box of 1,000 gloves alone costs $10. “If you’re going to enjoy the theater experience, you have to do the butter,” says Roman. “We’re disinfecting and giving the customers the opportunity to disinfect their seats too. Taking the butter away from popcorn is less of an experience for them.”
Indie theater chain exec Roman said that in a nine-plex, a popular movie may play on six screens in a given 50% capacity situation, in order to make money. What may ultimately happen in these survival-of-the-fittest situations as more wide releases are booked is that the number of holdover weeks will get shaved arguably by a week, that is if capacity caps remain in effect.
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