A 2015 showdown between the creatives and the suits almost derailed Hollywood's biggest film franchise.
In his memoir, Iger is careful in his language when detailing what happened. “I was detecting a growing tension between the Marvel team in New York and Kevin [Feige]’s team in L.A. The New York office was overseeing the film studio’s budget—and therefore experiencing the anxiety over costs and risks—but they were also removed from Hollywood culture and perhaps less sensitive to the challenges of the creative process.” he wrote.
pay off in profits. And it did: to date, the MCU has grossed over $29 billion at the international box office, making it the most profitable franchise in film history.The point of this isn’t that Disney is a great company that unequivocally supports creatives over finances; that’s simply not true. A company, however much it tries to curate its brand ethos and culture, cannot have values; a company, no matter how much the government wants you to believe it is so, is not a person.
At one crucial moment, Bob Iger valued creative freedom over bottom-line penny-pinching. That was a good thing. He’s also in charge right now, asthat want to keep filming through the WGA strike. That lack of solidarity with writers is not a good thing. Iger finally firing
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