Taylor Swift fully embraced pop and left her country roots behind with the release of 2014’s ‘1989,’ and Us is exploring why that’s a big deal
While the singer dipped her toes into the pop world on her 2012 record, Red, with songs like “We Are Never Ever Getting Back Together” and “I Knew You Were Trouble,” it wasn’t until 1989 that she fully embraced a new sound and left her country roots behind.
Swift adopted a slightly different sound on her sophomore album, 2008’s Fearless, which was billed as country pop. With confessional lyricism that perfectly encapsulated the teenage girl experience, Fearless made Swift a household name. The record’s lead single, “Love Story,” peaked at No. 4 on the Billboard Hot 100, while “You Belong With Me” peaked at No. 2. Fearless also earned Swift her first Album of the Year award at the 2010 Grammys.
“We made the most sonically cohesive album I’ve ever made,” Swift said when announcing her “very first documented, official pop album” during a livestream in August 2014. “I was listening to a lot of late ’80s pop, because I love the chances they were taking, and how bold it was, and how ahead of its time it was.”
Fans got their first taste of 1989 when the lead single, “Shake It Off,” was released in August 2014. The album came out that October, making Swift’s pop star transformation complete.1989 represented a moment of reinvention for Swift. She’d moved to New York City, cut her hair short and found a new sound. After years of being criticized for writing songs about her exes, Swift stopped dating altogether, and her large friend group of actresses, singers and models became the talk of the town.
1989, which won Album of the Year at the 2016 Grammys, forever changed the trajectory of Swift’s career and cemented her pop star status.1989 was largely praised by critics at the time of its release. Time called the tunes “leaner and keener than those on Red” and dubbed the album’s sound “perfectly crafted.” The New York Times’ review, titled “A Farewell to Twang,” noted that Swift had “set herself apart” and didn’t sound like any of the other pop icons of the time.
While Swift’s 2022 record, Midnights, marked a return to pop, she continued to switch between genres on 2024’s The Tortured Poet’s Department, which features synth pop tracks like “Fortnight” and folk rock tunes like “But Daddy I Love Him.”
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