With a campaign starring inspiring entrepreneurs in lieu of traditional models.
Author:Kylie SmithPublish date:Nov 5, 2019Reformation has become synonymous with vintage-inspired, feminine, easygoing dresses and other apparel. The sustainably-minded brand is well known at this point for this "It-girl" aesthetic — an aesthetic that its models always embody. For the holiday season, however, Reformation has made a habit of casting women a bit outside of the typical model box.
Sarah Paiji Yoo, CEO of Blueland, which formulates cleaning and personal care products from safe, eco-friendly ingredients and eliminates single-use plastic packaging. And Ellie Dinh, the co-founder and creative director of Girlfriend Collective, the minimalist activewear line that uses material made from recycled plastic.
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