Reebok and athletes have cut ties with fitness firm CrossFit over the founder Greg Glassman’s George Floyd tweet
Reebok has led the charge of brands and athletes cutting ties with fitness firm CrossFit, after founder and CEO Greg Glassman controversially tweeted “It’s Floyd-19” in response to a tweet about racism being a public health issue.Reebok ended its exclusive 10-year deal as the main CrossFit sponsor and licensee of CrossFit apparel.
The sportswear giant said in a statement: “Our partnership with CrossFit HQ comes to an end later this year. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ.” Professional CrossFit athlete Rich Froning, who has won the CrossFit Games four times, criticised Glassman’s comments to his 1.4 million Instagram followers, saying the last few days made it “impossible to stay loyal to leadership who make callous statements that alienate and divide in a time when unity is needed.”she was"incredibly saddened, disappointed and frustrated" at the company and Glassman, adding:"My future with Crossfit is unclear and depends on the direction of HQ.
CrossFit affiliate gym Rocket CrossFit, based in Seattle, said it will disaffiliate with the company, and in a blog post published a profanity-ladenfrom Glassman that attacked the gym’s co-owner, Alyssa Royse, of trying to brand CrossFit as “racist”. CrossFit games supplier Rogue Fitness, which provides strength training equipment to the event, said it would remove the CrossFit logo from this year’s event and will “work with CrossFit Games leadership toGlassman sparked outrage on Sunday after referring to the death of unarmed black man George Floyd in police custody as ‘It’s FLOYD-19’.
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Reebok, gyms end CrossFit partnerships after CEO's insensitive tweet - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
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CrossFit CEO apologizes for George Floyd tweet after Reebok cancels partnership - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
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Reebok Severs Ties With CrossFit Over Founder's George Floyd Tweet, 'FLOYD-19'The apparel giant says it's cutting ties with CrossFit.
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Reebok Severs Ties With CrossFit Over Founder's George Floyd Tweet, 'FLOYD-19'The apparel giant says it's cutting ties with CrossFit.
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CrossFit CEO apologizes for George Floyd tweet after Reebok cancels partnership - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
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