''Mother of the bride' is a term that will become less relevant as traditional norms continue to be redefined, not only regarding family and relationships, but also gender and identity.'
Recently, mothers and guests of honor have gravitated toward Pantora's bridesmaid designs, which are full of draped, gleaming fabrics and body-celebrating elements like sweetheart necklines, high leg-slits and peek-a-boo cut-outs. Petakas's clientele are also looking for more "body-conscious" silhouettes. The stigma around what a special guest of an earlier generation "should" be wearing is evolving, too, along with society and the cohort themselves.
The relaxation of traditional etiquette and expectations from the couple, plus the collective pandemic-fueled desire to celebrate the momentous occasion, may also encourage a less rigid dress code — or lack thereof. Petakas says that her clients are looking for some sort of self-expressive statement element — like texture and eye-catching embellishments — to convey their significance in the wedding party: "She wants to stand out. She doesn't want to be another guest at her event in a black dress." Flora on Madison carries a range of high-end designer labels and aesthetics, from Greek goddess-meets-red carpet glam from Athens-based Costarellos to lavish, sculptural ballgowns by Gemy Maalouf.
Francesca Miranda's Jassir says that her bespoke Gen X clientele are gravitating toward solid colors in plush silks and taffetas — and not just because it's a style preference: "It's a good piece that you can keep forever, and you can style it differently [in the future]." has continued revitalizing and exponentially growing its occasion wear offerings, directly in response to inquiries from attendants of honor — usually moms — in the Madison Avenue flagship.
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