Dr. Morgaine Gaye connects the future of fashion and food at SXSW.
Dr. Morgaine Gaye calls herself a “food futurologist,” an alchemical discipline that looks at the social, anthropological, aesthetic, and economic indicators of food to predict future trends in the food space.
Gaye broke her predictions into trend “silos.” In one, she explained that we would be putting “eco” back in “economy,” claiming that “waste is wealth,” and that we will be searching for ways to use waste, making products with a purpose. This is manifested in bringing the outside in, with countertop growing kits of herbs and mushrooms. Our dining spaces will reflect the outside world, with mossy tablescapes and themes of rocks and stones.
Gaye’s third silo centered on escapism. Experiences will trump products, Gaye speculated, with an emphasis on nocturnal rituals. We’ll see lots of luminescence, mirrors, playing with light, and shifting perceptions. We’ll see mushrooms, seaweed, and dark walls and spaces, as well as an emphasis on fragility, represented by egg shapes.
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