Hip hop artist Flo Rida was awarded $82.6 million on Wednesday after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer, and tried to hide money from him.
Flo Rida, whose real name is Tramar Dillard, and his production company, Strong Arm Productions, had sued Boca Raton-based Celsius Holdings Inc. in Broward County court in May 2021, claiming that the company had violated the conditions of an endorsement deal.
Lawyers for Celsius argued in court and in previous filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that other business decisions led to increased sales and stock value. Celsius could still appeal the verdict, but it wasn’t immediately clear if they would. Attorneys for the company didn’t immediately respond to messages seeking comment from The Associated Press.
Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury’s monetary award.
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