Ram revealed the 1500 Revolution concept electric pickup at CES Thursday night and said a model will be in production in 2024 to compete with Ford and Chevy models.
Ford delivered just over 15,000 F-150 Lightnings in 2022 but plans to be producing it at an annual rate of 150,000 by the end of 2023. TheThe Revolution concept features a glass roof."For sure, it’s going to take some time and that adoption curve is debatable on how quickly this will all happen, but I see it trending in that direction," he said.
Pricing hasn't been announced, but the Revolution will be offered in commercial and consumer versions.The Revolution's bed can be extended into the cabin. Koval said the feedback from current Ram owners is that they're open-minded about an electric truck but won't compromise on the "core attributes" they expect from a pickup.
"Which historically, of course, was towing and payload, but more importantly, in the future, is becoming more about range and charge time. And so we plan on pushing past what our competitors have announced," Koval said. The F-150 Lighting and Silverado EV both offer up to 10,000 pounds of towing capacity, while Chevrolet promises to delver a model with over 400 miles of range between charges.
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