The fall 2023 Rains menswear collection is in. See every look:
Not all heroes wear capes. Some of them wear down-filled, metallic purple onesies topped off with three further puffer jackets and futuristic 3-D printed shoes. Or they do if they’re walking the runway for Rains, the Danish outerwear brand that’s been beefing up its fashion presence since it staged its first catwalk show at Copenhagen Fashion Week in 2020.
Founders Philip Lotko, Daniel Brix, and Kenneth Davis couldn’t have had better weather for it: in a frigid Paris that has dropped below freezing this week, snapping show-goers out of their January lull, the down-centric looks seemed especially inviting. But then weatherproof gear is what Rains does best. Founded in 2012, the function-first brand found its niche in rainwear . Turnover in 2022 exceeded €80 million, according to the brand.
In a bid to turn international heads, last February Rains appeared on the Paris Fashion Week schedule. Its fall show was a further statement of intent. The brand commandeered the Théatre du Châtelet, the 19th century theater and opera house close to the river, seating the audience on the stage looking out onto the red velvet auditorium. Then, it sent out models in increasingly radical inflated silhouettes to a thumping soundtrack of Missy Elliott.
As for the superhero theme—some models wore mesh breastplates sporting an “R” logo that wouldn’t have looked amiss in a Marvel movie, while others wore dramatic floor-sweeping puffer coats whose arms were extra elongated, Mrs. Incredible style—it evinced enthusiastic response from the assembled cool kids and wannabe Batmen and Catwomen. But as Vinter cautioned: “It’s not about just capturing the superhero, it’s trying to empower the inner hero.
Though she acknowledged that most of the looks were only intended as an artistic experiment, those 3-D printed sneakers—part of a collaboration with the German technology company Zellerfeld, which makes shoes out of a spongy recycled TPU material—will go on sale in stores in limited quantities. “It’s like walking on clouds,” said Vinter, taking her own pair off her feet to demonstrate their lightweight credentials. Sounds like a superpower worth setting an alert for.
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