Save the date: Peugeot is set to reveal a new concept on 5 January
408The Inception will give strong clues to what future electrified Peugeot models – more specifically those designed from the ground up to be pure-electric – will look like, beginning from 2025.
It will, Jackson told reporters, be “more than just a symbolic gesture” and will embody Peugeot’s ambition to “reinvent the automotive experience for more pleasure”. Peugeot has the opportunity to reinvent three key strains of its customer experience as it gears up for all-out electrification, said Jackson: spacial organisation, driving gestures and the “experiences in and around the car”.
The Inception will show how it plans to achieve this, most notably with a variation on its trademark i-Cockpit interior layout, which “evolves several steps” beyond that featured in the brand’s current cars. It remains unclear how different this will be, but company bosses are keen that future Peugeot models retain the “sensation of driving” and the “allure” that it says are core to its current models.
The Inception won't necessarily preview a production car but rather will explore a number of themes Peugeot will pursue on next-generation products, rather like
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