Quibi on Pace to Hit Less Than 30% of Year-One Paid Subscriber Goal (Report)

Plagued by struggles since it launched, Quibi is on pace to only hit 30% of its goal for subscribers in its first year

Katzenberg has blamed Quibi’s disappointing results on the COVID-19 outbreak . More recently, the company said the slowing number of app downloads also is partly the result of “its decision to reduce its marketing in light of protests sweeping across the U.S. following the killing of George Floyd,” according to the Journal report.

— a critical missing piece, especially during stay-at-home quarantines. The company scrambled to add support for Apple’s AirPlay and Google’s Chromecast . But those moves might be too little, too late.

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