HBO Max’s premiere event last month for its new romantic anthology series “Love Life” had all the trappings of a typical Hollywood launch fete: The show’s executive producers, along with star Anna …
In one, executive producer Paul Feig was in his kitchen, mixing drinks and dancing to Donna Summer’s “She Works Hard for the Money.” In another, guests could hook in a microphone to sing karaoke. Matchmaker Amy Van Doran distilled advice in yet another room. An active chat component allowed guests, including the show’s stars, to interact both during the screening and then in each room.
Rinsky also touted the “feel-good” element of the event: “You’re putting an industry that’s suffering at the moment back to work,” he says. “Working with local restaurants and local vendors and trying to reimagine what food and drink feels like in a virtual space is exciting.” The COVID-19 pandemic put a quick halt to those plans in mid-March. “I essentially dropped everything, and I tried to take a new outlook and think about what are we trying to accomplish, and what’s the best approach,” Quast says.
Most TV premiere parties cost around $300,000 — although the high-end events for top-tier shows at major outlets like Netflix or HBO might be closer to seven figures.It’s believed that ultimately, WarnerMedia’s ambitious events came close to the average cost of an in-person event.
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