Nestle said it believes people will respond 'positively' when it unveils the new wrappings in the coming weeks.
Nestle said it believes people will respond"positively" when it unveils the new wrappings in the coming weeks.Quality Street is axing the famous bright plastic wrapping on its chocolates to make them more environmentally friendly - and stop nearly two billion wrappers a year ending up in landfill.
The change to the foil wrapping comes after 86 years and is expected to be made in time for Christmas. Chocolates such as strawberry delight will continue to come in bright wrapping which will instead be coated in a vegetable-based wax. Quality Street manufacturers Nestle said it believes people will respond"positively" when it unveils the newHead of sustainability, Cheryl Allen, said:"Quality Street is a brand that people feel very strongly about."We think we've done a really good job with the redesign and feel confident that people will respond positively."Nestle has been working for a number of years to reduce packaging and food waste across its products.