Ajay Bijli, the managing director of India’s largest multiplex chain PVR Inox, has unveiled plans for the group’s growth. The merger of the PVR and Inox chains concluded in February and…
concluded in February and the merged entity now operates 1,683 screens in 360 sites across 115 cities throughout India and parts of Sri Lanka. Bijli has been accorded the honor of delivering the exhibition keynote address at the international day of, Las Vegas in recognition of his role as a thought leader in the theatrical exhibition space.
Meanwhile, the merger has led to several synergies. Bijli says that these will lead to significant margin expansion in revenues from box office, food and beverage and advertising, and cost savings in both capital expenditure and operating expenditure thanks to an integrated supply chain and overhead rationalization.
“Streaming services offer only content which can be watched on multiple devices. Cinemas offers experience, an integral part of our social fabric and [which is] hard to replicate at home. Consumers are looking for experiences which we deliver in cinemas which is the No.1 out of home entertainment option in India,” Bijli said.
“Even though in two years of a shutdown, inflation was very high, close to 7% in India, we stuck to a not more than 5% increase annually in ticket pricing,” Bijli said. “There is a certain section of audiences that is still taking time to come back but not in the same frequency as before COVID. We will do a lot of segmented marketing to get this audience base back.
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