🍁 It's pumpkin spice season. What exactly is the the flavor that has become a defining element of autumn? And how did we get here?
In spite of its name, pumpkin spice isn't actually made with pumpkin. It's a mix of spices meant to enhance pumpkin pie.debuted its Pumpkin Pie Spice in 1934 with intent to flavor pumpkin pie when canned pumpkin came to market, the company tells USA TODAY in an email. The spice brand's mix eliminated the need to measure out specific quantities of varying spices by providing a bottled combination of ginger, nutmeg, cinnamon and allspice along with sulfiting agents.
In fact, it's Starbucks' most popular seasonal beverage"of all time," spokesperson Erin Shane Riley shared in an email. The company has sold more than 600 million pumpkin spice lattes in U.S. storefronts since the drink launched. "It's a day and age where there was no pumpkin spice on the market ... this idea did not exist," Dukes says of 2002."If you went down the grocery aisles ... you would buy the pumpkin make a pumpkin pie, but that that was it."
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