Puig's new chapter gets a new corporate look.
One day before the 110-year-old beauty and fashion company launches on Spain’s stock exchanges, the group revealed on Thursday that it has an evolved visual identity.Puig
The company, which makes beauty products and fashion for Rabanne, Carolina Herrera and Jean Paul Gaultier, is celebrating its 110 anniversary this year, and is sponsoring the first Puig America’s Cup and has become naming partner of the women’s event, taking place in the group’s hometown of Barcelona, Spain.“And for all that, we are changing our logo to express these ideas and at the same time dig deeply into our roots,” said Puig.
The logo was created with art and design agency M/M, based in Paris, and riffs on the original dreamed up by Yves Zimmerman decades ago. There is a bespoke typeface, called Paralelo, which reinterprets the Méridien typeface from 1955 that was dreamed up by Adrian Frutiger and which Zimmerman then established for Puig over a half-century ago. Paralelo has an asymmetric design with angles and curves as it spells out Puig.
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