With meeting pods, phone booths, standing desks and breakout spaces – all in a palette of raw, authentic materials – this central London HQ for Proper is intent on luring its workforce back int...
With meeting pods, phone booths, standing desks and breakout spaces – all in a palette of raw, authentic materials – this central London HQ for Proper is intent on luring its workforce back into the office in styleGood design, innovative thinking and doing things properly are core values embedded in the culture of Proper Snacks since its inception in 2011; and the brand’s new central London HQ delivers on both style and substance.
Jonathan Blake of Jeremy Blake Architects was chosen for his research into the interface between architecture and wellbeing. Blake began by stripping the whole space, discovering hidden features in the industrial columns and ducts beneath a generic office shell of harsh white stud walls and grey carpet tiles. To deliver the aesthetic, Stavrou drafted in interior designer Rebecca Sicardi.
Gone are the days of the one-size-fits-all open-plan layout: ‘A good team mixes extroverts and introverts; we’ve taken personality type into consideration with different types of work area,’ says Sicardi. As well as ‘connected clusters’ of desks and light, airy meeting rooms, there are standing desks, meeting pods and one-person ‘phone booths’ for focused working and distraction-free calls.
Taking her cues from Proper’s products, which celebrate simple, authentic ingredients, Sicardi has devised a palette of honest, unpretentious raw materials; plywood booths, cork panelling, cotton muslin curtains and paper light shades. The look is finished with contemporary furniture, featuring pieces by London designers and makers, including Dean Edmonds, Martino Gamper and Craftworks Productions as well as countless air-purifying plants.
Cleverly zoned by its orange-painted ceiling, the ‘out of office’ area includes a spacious kitchen, where the in-house chef prepares simple, healthy breakfasts and lunches, encouraging the team to hit pause together in cosy plywood booths. ‘Reciprocity and generosity are key terms on this project,’ says Sicardi. The nearby lounge provides space for thought-provoking talks and the kind of laid-back chats that spark creative moments.
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