The makeup artist has partnered with fashion gaming app Drest to curate a selection of makeup looks for its avatars.
and can follow along with in-feed tutorials by Greenwell when doing so. The makeup pro will also be launching limited-edition ready-made looks that users can apply to their avatars with a single tap.asked the makeup artist about the challenges of working with 2D clientele, and how she hopes the app will inspire users when applying makeup IRL.
I helped them understand makeup and what it can do, if applied cleverly. Sometimes there can be too much choice, as a professional I know that less is required, and so I reduced the offering, enhanced and changed colors and directed positioning so that every makeup technique is represented in the way it should look in my mind.
Working with something that doesn't move is hugely advantageous. With a static face I could focus and get stuck into the detail — changing colors quickly and easily, without any staining or smudging, made things very simple. Having said that, my job is to please people and make them feel as beautiful as possible, so I did miss having human interaction and seeing emotions as a result of what I have spent time perfecting.
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