Prime Video had a higher market share than Netflix at the end of 2022, according to new data from JustWatch.
franchise. But perhaps the biggest surprise of 2022 was Prime Video reportedly overtaking Netflix in market share., Prime Video has bumped Netflix out of the top spot in the US. The site’s data shows that “Prime Video is now the SVOD market leader in the US and now holds a 1% lead over Netflix.”
This revelation comes from the site’s Q4 2022 Streaming Charts, which measured the interest in all of the SVOD services on JustWatch from October 1st through December 31st, 2022. Prime Video came out on top with a 21% market share, but Netflix is close behind at 20%. Meanwhile, Disney Plus came in third with 15%, HBO Max was fourth with 14%, and Hulu was the only other service in double digits with 11%.
We’ve written extensively about the exciting additions to the Prime Video streaming library in recent months, from
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