Primark wants to make sure people still see the brand as a cheap alternative to other High Street stores.
Primark will not increase prices any more than already planned before next autumn despite soaring costs, its owner has said.
As a result, ABF will not impose any price rises on its ranges until next summer, beyond those those already brought in or planned.The group said that cold weather items like thermal leggings and "snuddies", a type of oversized hoodie, had been selling "incredibly well" as people delayed turning their central heating on.
As household budgets come under further pressure, George Weston, the boss of ABF, added that although the company faced rising costs for raw materials and energy, it wanted to "stand by" its customers.
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Primark pledges no more price rises as costs soarThe firm's owner said the soaring cost of living is putting households under pressure.
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