Christopher Gavigan thinks trust and self-awareness are paramount to thriving in the purpose economy.
“The purpose economy is here. Brands need to imagine, pivot, embrace and do the hard work to look inside to understand what their deepest mission and purpose is,” said Gavigan, The Honest Company cofounder who created the CBD brand Prima in 2019, in a virtual presentation at WWD Beauty Inc’s 2020 Virtual Wellness Summit.
“Anyone can throw a good copywriter at a brand, but are you doing the third-party associations necessary to bring that level of trust and certainty,” Gavigan said. “It takes pioneers, not posers. … How we need to demonstrate leadership in this new economy and category is to do it slowly and carefully with a purpose mind-set that is aligning to the clinical data.”
“There’s a global distrust of institutions and sadly, the clear data that’s coming out of academia and medicine is eroded and hard to qualify and time will help qualify that data,” Gavigan said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Chicago removes Christopher Columbus statues from parks after protestsChicago city officials temporarily removed two statues of Christopher Columbus early Friday, a week after protesters and police clashed at one of the monuments
続きを読む »
This is the biggest mistake people make while wearing a face maskWearing them wrong defeats the purpose of wearing them in the first place.
続きを読む »
Experts Share 6 Simple Ways You Can Start Eating With Food FreedomThe diet, health, and wellness industries are worth trillions of dollars — they profit by making consumers believe they're not OK the way they are. So
続きを読む »
Peru is heading towards a dangerous new populismBusiness confidence in Peru is being undermined by a legislature bent on populist measures ahead of the general election
続きを読む »
Bill Murray Welcomes Back Baseball in Incredibly Bill Murray FashionBill Murray celebrates the return of baseball in a way only he could
続きを読む »
Hidden Gem In New Mexico On The Market For $15 MillionA postcard-worthy residential property in Santa Fe features multiple buildings with flexible uses.
続きを読む »