Pride at stake for both China and NBA over $4 billion fallout

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Pride at stake for both China and NBA over $4 billion fallout
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With the NBA's presence in China worth an estimated $4 billion, there is plenty at stake for both teams and players — a number of whom have lucrative sponsorship deals in China — should the spat between the league and the country escalate

Five days after Houston Rockets general manager Daryl Morey deleted his now famous tweet with the words"stand with Hong Kong," the most popular sports league in the most populous country in the world is getting an earful from all directions.

Although Morey backtracked from supporting the Hong Kong protesters and Rockets owner Tilman Fertitta distanced the team from his post, the league has become toxic in China -- at least for now.After an initial league statement was criticized for being too beholden to the Chinese authorities, NBA Commissioner Adam Silver defended Morey's right to send the tweet in a statement Tuesday in Tokyo. He said that the league would not pursue profits over principles.

China censors a lot, from Winnie the Pooh to the NBA 01:56As if that weren't enough, Nets owner Joe Tsai -- the Alibaba cofounder who last month completed a record $2.25 purchase for the team -- weighed in on social media, saying"the hurt that this incident has caused will take a long time to repair.

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