With the value of the Premier League TV rights deal falling from a peak it will never reach again, broadcasters have a chance to reinvent a broken wheel.
If you fancy buying some Premier League games to broadcast, now’s the time to do it with the 2026-2030 broadcast rights currently available. Winners are set to be announced in December. It is much less valuable than it was, with the current Premier League deal almost £400m down on the peak, hit eight years ago.
Many of us would welcome a return to the old days of ‘everything is on Sky’ simply because it was easy. One sub did it all. If the idea was to break up their monopoly it has certainly worked, but have we, the humble punter, gained anything? It’s all brought to us, no matter where we see it, by largely the same presenters and pundits in largely the same style and we have to pay more, so I’d argue we’ve gained nothing at all.
By regular financial measures the Premier League is anything from an outright flop for broadcasters to a useful flop, and the current rights bids back up the impression of a league that is, if not exactly failing, one which has certainly peaked in popularity. It shows all the signs of being a sclerotic business, relying on the same group of people to do the same things for the same group of people, time after time, with little or no originality driving the broadcasts.
Most people are not interested in wasting 15 minutes of their life working themselves into a lather about whether a VAR decision was right or wrong.
The Premier League would do better to show less top-flight football and make it more exclusive. As we know in international breaks, absence makes the heart grow fonder, over-exposure makes the heart grow cold.
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