The Lib Dems are pitching a policy that involves some Premier League games being made free-to-air
For just over 30 years, top-flight football in the UK has been broadcast behind a TV paywall. Free-to-air broadcasting of top-level games ended in 1992, when the launched and struck a broadcast deal with Sky Sports, which remains the league’s main live broadcast partner today. But now, one of the country’s political parties is calling for an end to the exclusive paywall model and for a selection of games to return to free-to-air TV.
Any move to make some games free-to-air would dilute the value of the product and potentially reduce the size of broadcast deals. This would likely be opposed strongly by Premier League clubs and pro-business MPs. “I can see why expanding the free-to-air coverage of major sporting events in the future could be beneficial to all parties involved — even for the Premier League itself under certain circumstances,” says Jack Genovese, a sports rights expert and research manager at Ampere Analysis.
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