Prada's new FW23 campaign presents 'In Conversation with a Flower'—a conversation between a flower and 5 actors and actresses
Prada’s new FW23 campaign presents “In Conversation with a Flower”—a conversation between a flower and 5 actors and actressesPrada’s new FW23 campaign presents “In Conversation with a Flower”—a conversation between a flower and 5 actors and actressesWhat would you say to a flower if you had the chance? What secrets would it unveil?
Prada’s latest Fall/Winter 2023 women’s and men’s campaign dives headfirst into this whimsical notion. Beauty, care, and love—three eternal, timeless values of humanity. Delving into these values, Prada presents “In Conversation with a Flower”, a campaign that breathes life into these universal emotions.
Through the enchanting depictions of flowers—storied symbols of tenderness and affection—the campaign unveils an exchange between humanity and nature. These human-sized flowers interact with the five campaign stars—Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian. Prada partners with these esteemed actors to reflect on its long-standing relationship with cinema as an expression of cultural ideas and ideals.
Each conversation between the stars and their flowers unfolds as a story—a tale of harmony. The campaign masterfully captures the essence of these encounters, with each figure artfully mimicking the style and spirit of their floral companions as photographer Willy Vanderperre’s imagery transcends reality and presents a surreal sequence of dialogues that are both literal and visual.
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