Italian fashion house Prada has teamed with artist Cassius Hirst, known as Cass, to reimagine its America’s Cup sneaker through a customized capsule collection of four models in 22 color variations.
To present the exclusive collection, a campaign of still images and film shot by Axel Morin showcases the bright sneakers against a nearly pristine backdrop. The Cass x Prada collection is limited to 3,000 pairs around the world, sold through a selection of Prada boutiques and via prada.com.In a short film, Mr. Hirst is shown in his studio as he explains the design inspiration for each of the collection’s models whose names are inspired by the musical term, envelope, or the life of a sound.
In addition to still images and the short video of the artist himself, the collection is presented through a stylistic, edgy film showing Cass x Prada sneaker models and personalized masks bringing anonymity to its characters. In May 2019, Virgil Abloh invited him to sell his designs at the “Church and State” pop-up store at the Museum Of Contemporary Art in Chicago.
German automaker Porsche presented one of its vehicles as the ultimate canvas in a campaign launched in September starring acclaimed South African artist Nelson Makamo.
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